Marketing Committee

This Committee is currently Co-Chaired by Dan Farmer and Gary Potvin with Marketing Director Allison Whatley.

This Committee is working on the following goals:

MARKETING COMMITTEE
Committee Mission Statement
"To promote the image of CFESA and its membership to the foodservice industry."
Action Steps	Accountability	Timeline
Exhibit at the Annual Nutrition Conference (ANC) of the School Nutrition Association (SNA) in Nashville 2011	Committee	Continuing exhibiting at SNA and RFMA

Highlight tools used by members for greater awareness of benefits in E-newsletter and On Target	A Whatley	Ongoing

Request end user sources to write and article about the importance of being a CFESA Certified Company	M Via, T Reese	Update May 2012

Develop an avenue for CFESA to be identified in the various manufacturers’ exhibit booths	Committee	Review at next committee meeting

Review manufacturer’s website and report which do not display the CFESA logo	Committee	Ongoing

Discuss constructing a “toolbox” of marketing tools for members’ use at regional shows	Committee	Ongoing

Investigate a charitable arm of CFESA called “CFESA Cares”	B Trunko, M Via, L Shepard, C Martin, T Reese, D Farmer	Teleconference Dec 2011

Investigate an end user program to gain association loyalty	T Rapanotti	Update May 2012

Align w/allied organizations	Committee	Report Jan 2012

Workshop in May 2012 on membership information and resources	Committee	Report Jan 2012

At the Marketing Committee Meeting in Nashville, Tennessee a script was made available to assist members in promoting the DVD "Careers in Foodservice: A Solid Choice" to local schools and tv stations. Download the Script here.
If you have any questions, please contact Marketing Director Allison Whatley.